What’s Normal?

Normal New York creates movements where commerce becomes culture. We're rewriting how people discover, connect, and live through one-of-a-kind finds and the community that celebrates them.

Based between New York and Los Angeles, we've become the place where vendors launch brands, collectors find treasures, and spaces tell authentic stories. Normal is where business meets community and every interaction builds culture.

Our Values

Community First

We put people at the center of everything. The artisans we collaborate with, the spaces we create, the connections we foster. Our goal is shared success—vendors, clients, and the community we're building together.

Craft Over Mass Production

We choose pieces with stories over assembly line creation. Each choice celebrates individuals who value quality over quantity, countering retail's disposable mentality.

Authentic Storytelling

We honor the narratives behind objects and spaces. Whether curating a market or designing a home, we prioritize pieces with history and character over whatever's trending.

Cultural Impact

We're building a sustainable marketplace where independent brands can thrive. Every show, project, and collaboration creates pathways for makers to launch, find their audience, and discover communities they didn't know existed. It all contributes to a larger conversation about how we want to live and what we want to support.

What We Do

THE NORMAL ECOSYSTEM: We've created a full-circle approach to intentional living. Design your home through our studio, source from vendors at our shows, and when life changes, transition through an estate sale that honors your collection's story. It's sustainable, community-driven, and designed to grow with you.

  • Collaborative interior design that prioritizes your story over trends. We blend vintage finds, artist-made pieces, and sustainable choices to create homes that reflect how you actually live.

  • Thoughtful transitions that celebrate collections while creating new beginnings. We turn estate sales into curated experiences that connect pieces with people who understand their value.

  • Our flagship marketplace where 250+ vendors meet 10,000+ conscious shoppers. It's where makers launch brands, collectors discover treasures, and the future of retail happens first.