How to Apply

Join a growing community of independent brands, designers and vintage resellers redefining how people discover, collect, and shop.

Our Shows

Not-A-Normal Show travels between venues that once defined the retail industry in New York and beyond, transforming large architectural spaces into immersive retail environments. Each edition attracts thousands of visitors over multiple days and has built a loyal returning audience of repeating customers, collectors, stylists, and culturally engaged shoppers.

Our shows are known for:

• High foot traffic with intentional buyers
• Press attention and industry visibility
• Strong vendor sales performance
• Thoughtful production and spatial design
• Experiential programming and community activations
• A curated mix of emerging and established sellers

We are building a long-term platform for independent retail as an ecosystem.

Categories

We curate a balanced mix of categories from brands coming together from all around the world, including:

• Vintage fashion & archival clothing
• Independent contemporary fashion brands
• Jewelry & accessories
• Furniture & home decor
• Objects, antiques & collectibles
• Art, prints & books
• Ceramics & handmade goods
• Beauty & wellness
• Specialty food & lifestyle brands

We prioritize sustainability, secondhand, and handmade production.

Your Questions, Answered

  • Every application is reviewed by our curation team to maintain quality and category balance. Selection is competitive due to space limits.

  • Booth fees vary by show, location, and footprint. Pricing is shared after acceptance and is structured to support a wide range of vendor sizes.

  • No. Vendors keep 100% of their sales.

  • All booths include allocated space and access to shared amenities. Fixture packages, lighting, and upgrades may be available depending on venue.

  • Shared booths are allowed with approval for two brands. All participating vendors must be disclosed in the application.

  • Due to limited capacity, we cannot accept all applicants. We encourage reapplying for future editions.

Get in Touch to Become A Vendor

The form below is an interest list for vendors who want to be notified when official applications open for upcoming shows.

Joining the list does not guarantee placement, but ensures you receive early access to application windows, show announcements, and vendor opportunities. Because our shows fill quickly, we strongly recommend signing up if you want priority notification.

When applications open, vendors on this list are the first to be invited to apply.