Brand & Social Media Manager

New York City | Hybrid | Contract-to-Hire

Normal New York is seeking a highly creative, entrepreneurial, and culturally connected Brand & Social Media Manager to help shape the next chapter of our growth.

We're looking for someone who understands how brands build communities, how content drives culture, and how real-world experiences translate into digital storytelling. You should be equally excited by fashion, retail, design, vintage, events, and internet culture.

You'll work directly with founder to help shape how Normal shows up across social media, partnerships, events, email, and brand communications.

About Normal

Normal New York is an independent retail and design company creating thoughtfully curated marketplaces, experiences, and creative programming that support independent businesses, designers, artists, vintage dealers, and emerging brands.

Over the past three years, Normal has transformed spaces including Barneys New York, One Hanson Place, Manhattan Mall, and Union Square into destinations for discovery while partnering with organizations and brands including eBay, Columbia University, and Coterie.

What You'll Do

• Own and manage Normal's content across Instagram, TikTok, Substack, Mailchimp, and emerging platforms

• Build and maintain social content calendars across all channels

• Create graphics, carousels, marketing assets, event materials, and promotional content, must have graphic design skills

• Edit short-form video content including Reels, TikToks, vendor features, and event recaps

• Capture and publish real-time content during events, activations, and partnerships

• Help produce and grow our editorial and long-form content initiatives

• Assist with weekly newsletter creation and audience growth strategies

• Support community engagement, VIP outreach and invitations, and relationship building

• Support partnership campaigns, sponsorship activations, and collaborative marketing efforts

• Track performance metrics and identify opportunities for audience growth and engagement

• Help shape and evolve Normal's visual identity, tone of voice, and content strategy

You Might Be A Fit If You...

• Have experience managing and growing social media channels for a brand, creator, publication, or community

• Have a strong eye for design, aesthetics, and visual storytelling

• Can create graphics, edit content, and move quickly without sacrificing quality

• Understand Instagram, TikTok, newsletters, and modern content ecosystems

• Have strong writing and editorial instincts

• Are highly organized and capable of managing multiple projects simultaneously

• Thrive in entrepreneurial environments and are comfortable wearing multiple hats

• Have a genuine interest in fashion, vintage, retail, design, culture, and events

• Naturally spot trends, creators, brands, and cultural moments before they become obvious

• Bring ideas, not just execution

How We Work

We move quickly, care deeply about what we create, and believe the best brands are built through genuine community and thoughtful storytelling.

The people who thrive at Normal are builders. They take initiative, care about the details, have exceptional taste, and are excited by the opportunity to help shape a growing company from the inside.

The ideal candidate is the type of person who spends weekends at flea markets, gallery openings, vintage stores, design fairs, independent retail concepts, and cultural events, not because they have to, but because they're genuinely curious.

To Apply

Please email hiring@normalnewyork.com and submit:

• Resume

• Portfolio

• Links to social accounts, brands, or projects you've managed

• Three brands, creators, or companies whose content you admire and why

• A brief note introducing yourself and why you're interested in Normal