Barneys New York

Barneys New York is where Not-A-Normal Show began. In 2024, we launched our first seasons inside one of the most historical and change-maker names in American retail, setting the tone for the platform from day one: culturally driven, design-led, and built to elevate independent brands at scale. What started as an experiment in alternative retail quickly became a destination, proving that shoppers were craving something different—one-of-one pieces, real storytelling, and spaces that felt alive again.

Our Not-A-Normal Show editions at Barneys brought together a curated mix of vintage sellers, independent designers, artists, and makers across fashion, home, jewelry, art, accessories, and collectible design. The experience was intentionally immersive and editorial, designed to feel less like a traditional market and more like a living retail installation—one that invited people to spend time, discover new brands, and connect directly with the sellers behind them.

Hosting Not-A-Normal Show within Barneys helped establish the show’s credibility early on and shaped what the platform has become: a trusted environment where independent businesses can grow, customers return season after season, and retail becomes a shared cultural moment again.

Barneys will always be a core chapter in our story, where Not-A-Normal Show first came to life.